Just in case you’ve never considered this, let me give you a tip—the form pages on your website make an excellent vehicle for cross-selling. Adding promotional marketing campaigns to your form pages allows you to highlight other products and services to existing and prospective customers. It’s a great way to say, “By the way, did you know we also offer [additional products and services]?”
Have you ever done this? If not, here’s why you should.
Your form pages are powerful marketing vessels allowing you three exposures, or strikes of opportunity. These are natural marketing zones because your website visitors have been conditioned to look for a Submit button to complete their transaction and to read confirmation messages to be sure there were no transmission errors.
Here are a few examples of what you could promote on your form pages:
• A referral campaign for existing customers
• A client feedback survey
• An invitation to opt-in for your email marketing newsletter
• A contest that encourages your visitors to peruse your site looking for specific images
How many forms do you have? Count them:
1. Send a file
2. Place an Order
3. Request an Estimate
4. Contact Us
5. Portal users multiplied by the forms above, which could equal hundreds more
6. Plus any additional forms you have since added since launching your Minuteman Press website
Do you see the potential marketing opportunity you have with form pages? It’s huge. I have a simple 3 Strike plan that you can implement to take advantage of this valuable real estate. Here’s how it works.
Add an enticing graphic just below the Submit button on your form (like Send A File), and don’t forget to include Portals. Think of this as a teaser message—something to catch their attention and let them know you have more to offer. For example, if you’re running a referral campaign, you can include a Starbucks graphic to highlight what your current customers could win if they submit successful referrals—or perhaps a “Free Lunch” graphic. Think “what’s in it for them” and what will pique their interest. Go to mmpdemo.minutemanpress.com for a visual example.
Modify the courtesy confirmation message that your guest sees on screen upon submitting the file. Include another promotional campaign. For example, you could send a simple message that says, “By the way, did you know we also offer promotional marketing products?” You can even link them right to the desired page. Here is where you can include a little more detail about additional products or services that you believe your customers might be interested in.
Modify the courtesy confirmation message on your form that your client receives via email after submitting the file. An example of a new message might be, “Hey, have you used our direct mail services? Click here for a FREE consultation.”
With these three opportunities, you can promote and suggest products and services that your customers may not know you offer. Your form pages offer valuable real estate, but it takes very little time and effort to use them as effective marketing tools.