Knowledge is power. That’s why it’s so important for you to take full advantage of your Firepspring Analytics tool, which tells you who’s visiting your website, how they’re getting there and much more. This type of information can help you develop a more targeted marketing plan and allow you to reach your intended audience more easily.
We recently launched a new webinar series called Hot Topics, featuring a different topic every few months to help you stay on top of trends that affect your business. The first session we offered last fall was all about your website’s Analytics tool. We walked through what “analytics” is, defined important terms, showed you where to find relevant information and then gave you ideas on how to use it.
I know how busy you are, and you may not have had a chance to attend this webinar. However, the information is too good not to share and I don’t want you to miss out on what we talked about.
So here’s a quick recap.
First, to find your Analytics report, log in to your Springboard. From there, go to Monitor Activity. Click on Statistics, then click on Launch Your Firespring Analytics. From here you’ll get a report that allows you to see all kinds of cool statistics—who’s visited your site, what pages they looked at, how they found you and much more.
But let’s start with the basics. Here are a few definitions to help you better understand what the report is telling you.
• Visitors: Anytime someone visits your site, they are counted in the total number of visits. If someone comes to your site multiple times during the day, they are only counted as a unique visitor once. But if they visit five times during the day, all five visits are counted in the total number of visits.
• Actions: This gives you an overall view of the activity on your site. Here you can track what your visitors did—which pages they viewed, files they downloaded, which outbound links they clicked on, and so forth.
• Bounce rate: If someone comes to your website, views just one page and does nothing else, that visit will be counted in your bounce rate. This often happens when someone stumbles upon your site by accident.
• Direct bookmark: This lets you know how many people have bookmarked your site on their computer.
• Searches: Here you’ll see which search engines and keywords were used by the searcher in order to find you. This comes in handy when choosing the keywords for your site.
• Links: This shows you all the websites that have a link to your site.
That’s a quick overview of what’s in your Analytics report. If you’re wondering what all that means, here are some ideas on how you can use this information to make a difference in your business.
• Once you know which pages are most visited on your website, you can then create campaigns to promote other products and services that you offer—ones that might not be so obvious.
• Knowing which search terms people use to find you allows you to incorporate those words into the content on your website. This will boost your SEO rankings. Also, it helps you better understand your audience. You’ll know exactly what words and phrases to use on your site to describe your products and services.
• If you’re running a promotion, you can easily track click-thru rates—this tells you if the offer is compelling or not. You’ll also be able to test what people are looking for and plan accordingly.
Learn more about Analytics by watching a recorded version of last fall’s session. You can view it by going to your Springboard and clicking on Online Learning in the Support Area.