About a year ago, Xpress Ads was launched worldwide, allowing you to offer this unique coupon mailer as another way to increase revenue and encourage repeat business. One of the coolest selling points for Xpress Ads is that it’s mailed via Every Door Direct Mail® service from USPS so you and your clients don’t even need to know names and street addresses in order to promote their businesses. Mailing your Xpress Ads just involves knowing the neighborhoods you want to target. From there, the post office gets the mailer to every active address in that area.
But, of course, as with any other product or service you offer, you will only be successful in selling Xpress Ads if you promote this opportunity on your website. I might sound like a broken record, but it’s true—everything comes back to your website, which should be the hub of all of your marketing efforts.
If you aren’t yet singing the praises of Xpress Ads on your site, I want to give you a few suggestions for how you can easily implement some marketing efforts behind this product. Here are four ways to grab people’s attention:
1. Create a new Xpress Ads Spotlight to display on your homepage. You can visit olympia.minutemanpress.com for an example of what that looks like, or check out impressgastonia.com to see how it would look to add a smaller one if that sounds more appealing. Both options allow you to easily promote this product on your homepage.
2. Create a page in your Products & Services section specifically for Xpress Ads. You could include images of what the coupon mailer looks like, show past examples, tout the benefits and give some significant real estate to explaining what this product is and how it can benefit your customers. Be sure to explain the benefits of Every Door Direct Mail as well.
3. Ask for testimonials from happy customers who have used Xpress Ads and add them to your site. Let’s face it—in this age of customer reviews, people put a lot of stock in what others say. Sometimes one compelling testimony from a satisfied customer can go further than all your marketing efforts combined. People typically want to know if something works before they try, so rely on your best customers to help you tout the benefits of Xpress Ads. You can add these testimonials to your homepage, your Products & Services page—anywhere they’ll grab attention.
4. Add in Spotlights at the bottom of forms or on response pages that customers see after they fill out a form. In this situation, you already have their attention—this is a perfect place to keep them engaged and ask, “Hey, did you know?”