Company Info

Lights, Camera, Action

I’ve said this many times before—videos catch people’s attention.

Adding a video to your website is a very effective way to lure people in and get them to stay. Plus, videos give your company personality, they help with SEO and they can distinguish you from your competition. All of these reasons should be compelling enough for you to post a video on your site, if you haven’t already.

The great news is it’s easier than ever to do just that. Just follow these simple steps:

• After posting your video to YouTube or Vimeo, copy the video ID, which is included in the URL. Once you have that, you’re just a few short clicks away from adding it to your site.

• Through the Springboard, you’re able to select the size of the video. Choose whether you want it to have a border or not and select where you’d like it displayed on your webpage.

• Once you’ve finished adding the video, you can preview it while you’re still in your Springboard. It’s that easy!

Now that I’ve answered the “how” question, let’s talk about “what.” The videos you post should be interesting and engaging enough to make your customers come back for more. Here are some video-making ideas to get you started.

Testimonials. We’ve talked about the importance of using customer testimonials, so providing a great testimonial via video is a win-win situation. Remember to use a real customer (not an actor) so that it’s authentic. Plus, keep your videos short, punchy and focused on benefits and solutions. Also, when naming your videos, use your company’s name and location to increase your findability with search engines. Quick fact: Did you know that YouTube is the #2 search engine being used today?

A virtual tour. One way to enhance your customers’ experience is by giving them a quick look around your shop. Technology makes it possible for your customers to see who they’re doing business with and where it’s being done. Give your clients a behind-the-scenes look at how things are printed and what the process looks like, from beginning to end.

Staff members. Introduce your customers to your staff with quick, snappy video introductions of each of your employees. You could do one video with individual introductions, or you could feature each staff member in his or her own little snippet. You could even rotate videos and feature one staff member each month to make it fresh.

Training. Videos are an excellent way to show your clients how convenient Customer Portals are or what a timesaving tool VersaDoc is. Posting short videos that feature additional services or address common questions makes for good customer service—plus it saves you time and increases your chance of upselling and repeat orders.

Let’s face it—videos are here to stay. You might as well embrace it. Now’s the perfect time to get out there, have some fun and create a video that you can add to your website.