SiteStarters for Minuteman
Customer Portals Keep Customers Coming Back For More
Now that you have adjusted to some of the basics of your Minuteman website, it is time to start realizing the true power of this solution. The Customer Portal utility can be the differentiating factor in beating the competition. This utility will truly add value to your business by increasing customer retention and ultimately add dollars to your bottom line.
A printshop owner in Texas realized an overall annual increase of $100 thousand using Customer Portals in his local market. Another printer in California reported increasing revenue from $20 thousand to $50 thousand by setting up a Customer Portal.
Customer Portals add personalization for your customers by allowing them to log into their own personalized, password protected area from your front page. Once they are inside, you can welcome them with their very own In The Spotlight and a personal message from the customer service representative. Furthermore you can add their company logo, which will add the ultimate personal touch for your customers.
Now that you have welcomed your customers to their portal, it's time to get to work. Here's how they'll be able to interact with your business:
- Place new orders and request estimates from customer order forms with the customer's information already populated in the fields.
- Send files.
- View Proofs.
- Place orders from a personalized product catalogue.
- Make payments of outstanding invoices.
As with most features on your Minuteman website, all of these options can be used in any combination for any number of customers to meet their specific needs.
The Customer Portals take a sustained effort from you and your sales staff, but our clients tell us that a little work pays in big benefits to you and your customers. Some of our clients report that they have captured new departments with existing customers. The feature can be used both as a sales tool to meet with new customers as well as a customer retention tool, for even if the print buyer leaves, the system remains to train new print buyers. You also have the ability to cross sell other products and services not currently used by the customer through the In The Spotlight feature.
And by adding the advanced ordering feature called VersaDoc, print buyers can actually go in and typeset their standard forms, proof them online and submit the file to you. When you receive the notification, you can download a press-ready PDF file.
We offer further training on how to best utilize this feature of your Minuteman website. If you'd like to register for a training session or have any questions on the set up process, e-mail support@firespring.com or call at 877.447.8936.
